September 1st, 2010 by Angela Best
We are well into 2010 and you can almost see the light at the end of the tunnel. Fortunately that light seems to be getting a little brighter as we see a little more consumer confidence knocking at our doors and people spending just that much more.
So, things are looking like they are turning around, albeit slowly, but the question is where are you? Are you moving toward the light at the same pace or is your tourism and hospitality business still standing in the dark, hidden in the shadows where no one has seen you for the last two years?
If you’ve been hiding behind the excuse that you couldn’t market your business because you had to cut back on budgets, or reduce staff, and had no one to help you stay visible then its time to fast track your activity. If you don’t all those competitors who have stayed top of mind will beat you out of the post.
Here is a simple 4 step social media tactical plan you can use to accomplish two goals:
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Tags: Hotel marketing ideas, MarketingTourGuide.com, Sales And Marketing, Social Media Marketing in Tourism
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September 1st, 2010 by Angela Best
According to American Express Global Customer Service Barometer 52% of consumers are never likely to do business again with a company after receiving poor service. Can you imagine how much it would cost you to keep replacing over half of your customers annually? Interestingly enough a number of tourism and hospitality businesses can because they don’t stay in touch and look after the customers they already have.
The survey, completed by American Express, was conducted in the United States as well as eleven other countries and explored attitudes and preferences towards customer service.
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Tags: Community, Customer Service, MarketingTourGuide.com, Sales And Marketing
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September 1st, 2010 by Angela Best
Quality content – that is how you build successful relationships and generate leads through social media sites and electronic newsletters. Regardless of whether you are talking to trade partners or the consumer your content has to stand on its own merit.
Providing your audience with interesting topics, tips and news will convince people to return to your website, forward information to friends, encourage others to subscribe or become fans. If your objective is to have consistent and on-going growth in readers and membership then you need to know what your audience wants to see.
In this series we look at the six key tips any tourism or hospitality business needs to know in order to gather relevant content that will keep your audience entertained and engaged, and looking to you for their future travel needs.
READ: TIP #5 – Prepare Your Content
Next week look out for: TIP #6: Content Ideas To Get You Started
Also in this series: TIP #1: Create Your Content Structure
Also in this series: TIP #2: Speak To Your Target Audience
Also in this series: TIP #3: Brainstorm With Your Staff
Also in this series: TIP #4: Capture Your Thoughts
Tags: Content strategy, MarketingTourGuide.com, Sales And Marketing, Social Media Marketing in Tourism
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August 24th, 2010 by Angela Best
Trying to figure out which key words to use, what your competitors are using and who is linking to them. Here is a four-step process, which will help you make some headway in to closing that gap.
1. Identify Your Keywords.
Research and identify the keywords, which your target market uses when searching for your hospitality and tourism product. List them by numerical popularity.
2. Analyze Google’s Highest Performing Sites for Your Keyword Phrases.
Look at the best performing sites for your chosen keywords:
Tags: MarketingTourGuide.com, SEO, Tourism and Hospitality Marketing
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August 24th, 2010 by Angela Best
Quality content – that is how you build successful relationships and generate leads through social media sites and electronic newsletters. Regardless of whether you are talking to trade partners or the consumer your content has to stand on its own merit.
Providing your audience with interesting topics, tips and news will convince people to return to your website, forward information to friends, encourage others to subscribe or become fans. If your objective is to have consistent and on-going growth in readers and membership then you need to know what your audience wants to see.
In this series we look at the six key tips any tourism or hospitality business needs to know in order to gather relevant content that will keep your audience entertained and engaged, and looking to you for their future travel needs.
READ: TIP #4 – Capture Your Thoughts
Next week look out for: TIP #5: Prepare Your Content
Also in this series: TIP #1: Create Your Content Structure
Also in this series: TIP #2: Speak To Your Target Audience
Also in this series: TIP #3: Brainstorm With Your Staff
Tags: Content strategy, MarketingTourGuide.com, Social Media Marketing in Tourism
Comments »
We are well into 2010 and you can almost see the light at the end of the tunnel. Fortunately that light seems to be getting a little brighter as we see a little more consumer confidence knocking at our doors and people spending just that much more.
