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Find the latest feature articles here!

We post new articles every day or so, and most of them can be found right here.

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Are You Doing Enough To Earn Your Customers Business?
Are You Doing Enough To Earn Your Customers Business? According to American Express Global Customer Service Barometer 52% of consumers are never likely to do business again with a company after receiving poor service. Can you imagine how much it would cost you to keep replacing over half of your customers annually? Interestingly enough a number of tourism and hospitality businesses can because they don't stay in touch and look after the customers they already have. . . . keep reading
Using Keyword Tools To Your Advantage
Using Keyword Tools To Your Advantage You already know search engine optimization (SEO) is quite a broad subject and that it is critically important to where your website ranks in search engines and for increasing the number of browsers to your site. It stands to reason then that we can't say enough about . . . keep reading
When Is The Last Time You Said 'Thank You!' To Your Customer?
When Is The Last Time You Said 'Thank You!' To Your Customer? When is the last time you said 'Thank You!' to your customer? People need and want to be appreciated, and often respond favorably when you express such feelings to them. Here are a few short notes . . . keep reading
How To Effectively Use Customer Touch Points In Tourism & Hospitality Marketing?
How To Effectively Use Customer Touch Points In Tourism & Hospitality Marketing? MarketingTourGuide.com is about providing ideas in marketing for small and medium tourism businesses. But, we find at times that in order for our audience to understand aspects of marketing they need to learn a new language. . . . keep reading
Need A Four Step Tactical Social Media Plan You Can Implement Today?
Need A Four Step Tactical Social Media Plan You Can Implement Today? We are well into 2010 and you can almost see the light at the end of the tunnel. Fortunately that light seems to be getting a little brighter as we see a little more consumer confidence knocking at our doors and people spending just that much more. . . . keep reading
Understanding Web Links: Gap Analysis, A Four-Step Process
Luke Brown
Understanding Web Links: Gap Analysis, A Four-Step Process Trying to figure out which key words to use, what your competitors are using and who is linking to them. Here is a four-step process, which will help you make some headway in to closing that gap. . . . keep reading
Who Are You - The Tourism Business Owner Or An Employee?
Who Are You - The Tourism Business Owner Or An Employee? Have you ever taken the time to sit down and work out how much of your daily activities focuses on the duties you have as a tourism and hospitality business owner compared to how much time you spend . . . keep reading
Why Did Your Customer Book With You?
Why Did Your Customer Book With You? When is the last time you asked your customer why they booked their accommodation or tourism adventure with you? If you truly want to understand what makes you unique or different to your competitor you should be doing this on a regular basis. . . . keep reading
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #6 - Content Ideas To Get You Started
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #6 - Content Ideas To Get You Started Tip #4 - You have created your content structure, determined exactly who it is you want to target as the ideal guest for your hotel or tourism business and brainstormed with your staff. Now you need to capture all those thoughts . . . keep reading
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #5 - Prepare Your Content
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #5 - Prepare Your Content Tip #4 - You have created your content structure, determined exactly who it is you want to target as the ideal guest for your hotel or tourism business and brainstormed with your staff. Now you need to capture all those thoughts . . . keep reading
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #3 - Brainstorm With Your Staff
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #3 - Brainstorm With Your Staff Tip #3 - Now that you have created your content structure and determined exactly who it is you want to target as the ideal guest for your hotel or tourism business, you need to brainstorm with your staff. It's extremely time consuming trying to find material and quality content for your social interactions. Therefore getting your staff involved is essential and here is how and why you need to. . . . keep reading
Harnessing The Real Power Of Staff - Their Ideas!
Harnessing The Real Power Of Staff - Their Ideas! As tourism business owners and busy managers it's very easy to get caught up in the daily grind of running a successful tourism and hospitality business. There never seems to be enough time, enough money, and enough staff to do everything . . . keep reading
Security Concerns - How Does Your Hotel Measure Up?
Security Concerns - How Does Your Hotel Measure Up? Security is not only a major concern for travelers when considering a vacation destination it is also top of the list when determining where to stay. How secure is your hotel, B&B or luxury resort? Would you pass inspection by a prospective customer looking for a safe and secure place to stay? . . . keep reading
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #2 - Speak To Your Target Audience
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #2 - Speak To Your Target Audience Tip #2 - Before you get started you first need to consider your audience. Every audience is different so we will presume you know exactly whom you are targeting however; there are a few factors that you always need to consider. . . . keep reading
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #1 - Create Your Content Structure
The Six Most Important Tips Hotels Will Ever Receive On How To Gather Content: Tip #1 - Create Your Content Structure Quality content - that is how you build successful relationships and generate leads through social media and electronic newsletters. Regardless of whether you are talking to trade partners or the consumer your content has to stand on its own merit . . . keep reading
The Downside When Hospitality Providers Try To Be A One Size Fits All
The Downside When Hospitality Providers Try To Be A One Size Fits All |Image1|I was talking to Dr Gerry McSweeny, a recognized ecologist and co owner of the Arthur's Pass and Lake Moeraki Wilderness Lodges in New Zealand, about the downside when hospitality providers try to be a one size fits all. In his observation he noted that businesses run the risk of not pleasing anyone and ending up with potentially negative reviews left on travel advisory sites. But is there an answer when a geographically remote accommodation provider has to cater to a broad range of travelers on various budgets? . . . keep reading
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