Angela Best is your...
Marketing Tour Guide
An authority on the diverse and complex travel industry, Angela boasts more than 20 years experience in sales, marketing and advertising. As President of Anahere Inc, Tourism Marketing Group USA, Angela brings extensive knowledge and expertise gained through personally managing the marketing activity for independent international tourism organizations.
Born in Christchurch, New Zealand, Angela is an avid traveler with a keen sense of adventure. After exploring Europe, Africa and the four corners of the South Pacific, as well as two years living in London, Angela now resides in Santa Monica, California where she manages Anahere Inc, the company she established after recognizing that many tourism businesses desperately need help with their international marketing efforts.
Over the last thirteen years Angela has educated hundreds of tourism businesses on the complexities of marketing, Angela says: "marketing is the fundamental reason a business exists, and with the travel landscape constantly changing understanding how to market your business, whether it is internationally or domestically, is crucial to your survival."
Angela has gained a reputation for helping businesses realize their full potential. Amongst many accomplishments she has implemented cash generating strategies, which increased profit margins for a boutique hotel in London by 50%, she took the North American visitor arrivals from 3% to 25% for a luxury lodge in New Zealand, negotiated joint venture marketing campaigns worth many thousands of dollars and launched business development and training programs for Tourism New Zealand that were so successful they continue to run in five of Tourism New Zealand's key markets today.
Recognizing that the constant and rapid changes in travel and technology makes it more challenging for small and medium tourism businesses to gain traction, Angela's dream of making her vast knowledge more accessible to those that need it is now being realized through the creation of MarketingTourGuide.com.
By providing enterprises around the world with a single source of practical advice and self help instructions Angela hopes that her many years of experience will help guide tourism businesses through the process of marketing and development to realize their own potential and achieve unltimate success.
Under the company name Anahere Inc, Angela owns and operates MarketingTourGuide.com, TravelLeadConcepts.com and Anahere.com
Here are what some of Angela's clients' have to say...
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 "We engaged Anahere Inc to perform a complete review of our online presence. As an Internet centric tourism business we rely heavily on web traffic to continually grow sales and we were looking for a consultant who understood not just the tourism industry, but the role that the internet plays in this sector. We felt Angela Best and Anahere Inc would be a great fit and we were not let down at all.
Anahere Inc reviewed our entire online offering including; our website, email marketing elements, online advertising, and importantly how we were using social media such as Facebook and Twitter. The comprehensive feedback and recommendations we received from Anahere have proved invaluable and will continue to shape our online marketing strategy.
One of the key areas we found immediate value and success has been tailoring the tone and content of our communications to be benefit led. Whilst this may sound simple, Angela in particular helped us to better understand what our target market was looking for and how our content might help to put them in the picture.
The other area that was extremely beneficial was gaining a better understanding of social media. Rather than just recommending we use the likes of Facebook and Twitter more than we were, Angela helped us to develop a strategy to follow as well as encouraging us to stay on message. Very few other people have an understanding in the tourism market of evolving medium that is social media, like Angela.
We would happily recommend Anahere Inc to any business serious about reviewing and improving their online presence and strategies. I have no doubt that we will continually look to Angela for guidance.
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David
Hiatt
Lookout Point, New Zealand
www.lookoutpoint.co.nz
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 "I'd like to extend our sincere regards for all your help. After overwhelming success in Australia, UK and Europe the complex US market was proving to be a challenge. Your local market knowledge and distribution networks have proved invaluable in helping us really launch NZ Apartments in North America. We are extremely pleased with the results and look forward to working with Anahere Inc on future projects."
Anton Wilke, Director
New Zealand Apartments
www.NZApartments.co.nz
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 "The one thing that impresses me most about Angela is her motivation to reach targeted goals. Rather than bouncing around from contact to contact hoping something sticks, Angela has developed time-specific goals and deliberate strategies to reach them. Since our client/consultant relationship, results are already showing themselves and I believe more are to follow."
Justin Stafford-Wilson, General Manager
Hapuku Lodge, New Zealand
www.HapukuLodge.com
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 "Anahere Inc was instrumental in negotiating a marketing alliance between us and Wilsons Abel Tasman Ltd. Having Anahere Inc represent us with a non-competing allied product has helped us gain exposure and given us broader access to the North American market. This means we can stay focused on our business activity knowing that Anahere Inc will take immediate advantage of local market opportunities as they arise."
Dana Ronan, Director
Bothfeet, Australia
www.bothfeet.com
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 "Working with Anahere Inc is a critical investment for us. Anahere Inc's professional contacts, channel management and international marketing capabilities are extensive. These attributes are difficult to replicate in-house. Attention to detail is crucial and after working with Anahere Inc we trust their ability to deliver timely and relevant market intelligence that will enable us to make the right decisions for our business.
Knowing that Anahere Inc represents us in North America means we can focus on what we do best, deliver an international tourism experience."
Darryl Wilson, Director
Wilsons Abel Tasman Ltd
www.AbelTasman.co.nz
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 Anahere Inc was the first ever foreign Tourism Marketing Company to be accepted as an ATEC (Australian Tourism Export Council) member in June 2007.
Matthew Hingerty, ATEC Managing Director said that the organization was pleased to welcome Anahere as its first foreign-based member.
"Having a US-based marketing company that is familiar with Australian product as a new ATEC member, will hopefully help open the door to the States for many of our operators."
Matthew Hingerty, Managing Director
ATEC, Australia
www.atec.net.au
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About Angela
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