MAGAZINE AD PLACEMENT
At Buffalo + Company, magazine advertising is not about filling space — it’s about placing stories where they carry weight.
With Lake + Company magazine as our primary vehicle, owned and operated by Buffalo + Company’s own Megan Kellin, we now can further expand our clients reach and visibility exponentially. Truly a unique perk and opportunity when teaming up with Buffalo + Company.
We approach print advertising as a strategic branding channel, not a legacy tactic. When executed intentionally, magazine placement offers credibility, longevity, and focused audience connection that digital alone cannot replicate. Our role is to ensure every placement is visually compelling, contextually aligned, and built to strengthen long-term brand perception.
Our process begins with understanding the destination or brand’s positioning, audience, and growth goals. From there, we identify publications that align culturally and demographically — tourism, outdoor lifestyle, sportfishing, hospitality, regional travel, and national niche outlets where messaging feels native rather than intrusive.
We manage both creative development and placement strategy. Our in-house production team designs and captures advertising visuals specifically for print environments — ensuring imagery, layouts, and messaging translate with clarity, emotional impact, and editorial quality. Every ad is built to function not only as promotion, but as an extension of the destination or brand story.
Our placement strategy focuses on:
Audience alignment and reader intent
Geographic and travel-market relevance
Editorial adjacency and brand environment
Seasonal tourism timing
Long-term visibility over short-term impressions
Rather than isolated ads, we build cohesive print campaign systems — multi-issue placements, seasonal narratives, and publication partnerships that reinforce messaging across time and touchpoints.
From publication selection and creative production to scheduling, coordination, and campaign integration, Buffalo and Company operates as a print media partner — ensuring magazine advertising works seamlessly alongside digital campaigns, websites, tourism initiatives, and broader brand strategies.
The result is magazine advertising that doesn’t just get seen — it positions, legitimizes, and endures.
We don’t sell ad space. We build brand placements.
Buffalo & Company approaches advertising in Lake & Company Magazine as a storytelling partnership—not a transaction.
Every advertiser begins with a creative and strategic discovery process. We identify your business goals, target audience, seasonal priorities, and long-term brand direction. From there, we design an advertising presence that fits naturally into the magazine’s editorial voice while still standing out visually and emotionally.
Our approach blends:
• Cinematic photography and custom visuals
• Lifestyle-driven design and layouts
• Brand-focused copywriting and messaging
• Strategic placement within relevant editorial content
Rather than dropping logos onto pages, we craft imagery and narratives that show your brand in use, in environment, and in experience—whether that’s a resort at sunrise, a product in the hands of a traveler, or a service woven into a destination story.
Whenever possible, we also structure campaigns to extend beyond print—repurposing creative assets into social features, web content, tourism collateral, and video storytelling—turning a single magazine ad into a long-term brand content library.
ADVERTISING INQUIRIES
Feature your business in Lake and Company and reach your ideal customers.
Our 2024 Media Kit explains who we are as a publication and shop and offers ad specs, ad rates, and customizable advertising opportunities.
To request a media kit or custom advertising proposal please contact
Megan Kellin - megan@thelakeandco.com